Summary: Studies of how users continue reading the Web found that they don’t actually read: instead, they scan the text. A study of five writing that is different found that a sample internet site scored 58% higher in measured usability with regards to was written concisely, 47% higher when the text was scannable, and 27% higher when it was printed in a goal style instead of the promotional style used in the control condition and several current website pages. Combining these three changes into a single site that was concise, scannable, and objective on top of that led to 124% higher measured usability.
Unfortunately, this paper is created in a print style that is writing is somewhat too academic however you like. We understand that is bad, however the paper was written because the way that is traditional of on a research study. We now have a short summary that is more fitted to online reading.
Introduction
“Really good writing – that you don’t see much of that on the Web,” said certainly one of our test participants. And our impression that is general is most internet users would agree. Our studies declare that current Web writing often does not support users in achieving their main goal: to get useful information as quickly as you possibly can.
We’ve been running Web usability studies since 1994 Nielsen 1994b, Nielsen and Sano 1994, Nielsen 1995. Our research reports have been much like almost every other Web usability work (e.g., Shum 1996, Spool et al. 1997) and now have mainly looked over site architecture, navigation, search, page design, layout, graphic elements and style, and icons. Continue reading Concise, SCANNABLE, and Objective: Simple tips to Write when it comes to Web